PepsiCo Turns to Natural Colours for Its Iconic Drinks0

• A to Z, Food Hygiene, Food Safety, Health & Wellness, News
• October 6, 2025

Key Update PepsiCo is switching from artificial dyes to natural colourants made from purple sweet potatoes and carrots. The company aims to preserve the familiar shades of drinks like Mountain Dew and Cherry 7Up while removing synthetic additives, responding to rising consumer demand for cleaner, more natural products. Back to Its Roots When Pepsi-Cola was