Coca-Cola Pledges Label Makeover After Greenwashing Complaint0

• A to Z
• May 10, 2025

Consumer Complaint Triggers Action Consumer groups challenged Coca-Cola’s recycling claims on plastic bottle labels across Europe, prompting the company to revise its messaging. In 2023, the European Consumer Organisation (BEUC) and its member organisations from 13 countries filed a greenwashing complaint against Coca-Cola, Coca-Cola Hellenic Bottling Company, Danone, and Nestlé, accusing them of misleading consumers