Biscuit Break? India’s Snack Rush Sees First Dip Post-Pandemic0

• A to Z
• May 20, 2025

Overview India’s packaged snack consumption stalled in 2025, with households consuming around 12.8 kg on average, unchanged from the previous year. According to Kantar data,  shoppers held back on increasing their snack purchases despite not cutting back significantly on items like biscuits, noodles, and namkeen. Fewer Trips, Less Growth Kantar analysts explained that snack consumption