Key Update PepsiCo is switching from artificial dyes to natural colourants made from purple sweet potatoes and carrots. The company aims to preserve the familiar shades of drinks like Mountain Dew and Cherry 7Up while removing synthetic additives, responding to rising consumer demand for cleaner, more natural products. Back to Its Roots When Pepsi-Cola was
READ MOREOverview The U.S. Food and Drug Administration (FDA) approved a new natural blue food colouring made from gardenia fruit, marking another step in replacing synthetic dyes. Alongside this approval, the FDA urged the food industry to speed up efforts to eliminate Red No. 3 from products. The agency announced on July 14 that manufacturers can
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