ITC Tackles Protein Gap with New Aashirvaad High-Protein Atta0

• A to Z, Food Hygiene, Food Safety, Health & Wellness, News
• September 11, 2025

Key Development  ITC Aashirvaad brand has launched Aashirvaad Atta with High-Protein to make protein intake easier and more accessible for Indian households. More consumers now view protein as essential for strength, energy, and an active lifestyle, not just for gym-goers or fitness enthusiasts. Yet, high costs, limited options, and traditional eating habits often prevent families