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Food Pharmer Calls Out Sunfeast Ad; Brand Pulls It Down After Backlash 0
- A to Z, Food Hygiene, Food Safety, Health & Wellness, News
- October 8, 2025
Key Update ITC’s Sunfeast has withdrawn an advertisement for its Dark Fantasy Choco Fills after health advocate Revant Himatsingka, known as Food Pharmer, accused it of implying that the biscuit could replace vegetables in children’s lunchboxes. Himatsingka called the ad “misleading,” saying, “I have no problem with chocolate, but with chocolate being promoted as an
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ITC Tackles Protein Gap with New Aashirvaad High-Protein Atta 0
- A to Z, Food Hygiene, Food Safety, Health & Wellness, News
- September 11, 2025
Key Development ITC Aashirvaad brand has launched Aashirvaad Atta with High-Protein to make protein intake easier and more accessible for Indian households. More consumers now view protein as essential for strength, energy, and an active lifestyle, not just for gym-goers or fitness enthusiasts. Yet, high costs, limited options, and traditional eating habits often prevent families
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ITC Advances Food Safety and Sustainability with Smarter Packaging 0
- A to Z, Food Hygiene, Food Safety, Health & Wellness, News
- June 21, 2025
Report ITC, the food and FMCG major, has been working to integrate food safety and sustainability through its packaging practices and waste management programmes. Under its ‘No Plastic, Better Plastic, and Less Plastic’ framework, the company aims to maintain product quality and freshness while reducing environmental impact. Across its FMCG brands, the company continues to
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Commented

Food Safety Management Systems: A Guide
- A to Z, Food Hygiene, Food Laws, Food Safety, General
- June 26, 2022
Malachite Green Adulteration: What’s This Dye Doing In Our Food?
- A to Z, Food Safety, Health & Wellness, Resources
- November 21, 2021

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