The Whole Truth Faces Scrutiny Over ‘No Added Sugar’ Claims0

• A to Z, Food Hygiene, Food Safety, Health & Wellness, News
• May 18, 2026

Key Update Clean-label food startup The Whole Truth is facing growing scrutiny after regulators, competitors, and influencers questioned some of its product claims and marketing practices. Founded in 2019 by Shashank Mehta, the company built its brand around ingredient transparency and “honest” food products aimed at health-conscious consumers. FSSAI Questions Product Claims The Food Safety