Overview The U.S. Food and Drug Administration (FDA) approved a new natural blue food colouring made from gardenia fruit, marking another step in replacing synthetic dyes. Alongside this approval, the FDA urged the food industry to speed up efforts to eliminate Red No. 3 from products. The agency announced on July 14 that manufacturers can
READ MOREReport Just two days after U.S. officials moved to ban petroleum-based synthetic dyes in food, PepsiCo CEO Ramon Laguarta confirmed the company is already phasing out artificial colours and reformulating its products to meet evolving consumer preferences. Speaking on an April 24 earnings call, Laguarta said over 60% of PepsiCo’s U.S. food portfolio is now
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