15-Second Health Ads May Cut Junk Food Cravings, Study Finds0

• A to Z, Food Hygiene, Food Safety, Health & Wellness, News
• February 18, 2026

Key Development A new study from Edith Cowan University (ECU) in Western Australia has found that short advertisements promoting healthy eating can reduce cravings for junk food — and in some cases, a 15-second message works better than a traditional 30-second commercial. Dr Ross Hollett, who led the research, examined how the length and message