Food Safety Takes Centre Stage for Indian Consumers, Finds PwC Survey0

• A to Z, Food Hygiene, Food Safety, Health & Wellness, News
• September 12, 2025

Key Update Indian consumers are placing food safety at the forefront of their purchasing decisions, even surpassing price as a top concern, according to PwC India’s Voice of the Consumer 2025 report. The study reveals that 84% of respondents now prioritise food safety, marking a significant shift in what they expect from brands. As awareness