Key Update Indian consumers are placing food safety at the forefront of their purchasing decisions, even surpassing price as a top concern, according to PwC India’s Voice of the Consumer 2025 report. The study reveals that 84% of respondents now prioritise food safety, marking a significant shift in what they expect from brands. As awareness
READ MOREKey Update With a Supreme Court deadline for front-of-pack nutrition warning labels on packaged foods approaching, the Food Safety and Standards Authority of India (FSSAI) is finalising rules for mandatory front-of-pack nutrition warning labels. Nutrition Advocacy in Public Interest (NAPI), a public health think tank, has submitted a “Weightage Scale for Stakeholder Comments” to guide
READ MOREOverview of the Economic Survey FY25 The Economic Survey for FY25 emphasizes the need to regulate ultra-processed foods (UPFs), calling for clear standards on permissible levels of salt and sugar. It highlights the misleading marketing of high-calorie, unhealthy products, such as breakfast cereals, juices, and chocolate drinks, often falsely promoted as healthy despite being classified
READ MOREReport The government is considering a higher tax on ultra-processed foods (UPFs), effectively introducing a ‘health tax’ to discourage the promotion of these products. The pre-Budget Economic Survey 2024-25, presented in Parliament on Friday (January 31, 2025) by Union Finance Minister Nirmala Sitharaman, emphasized this recommendation. The proposal urges the Union Ministry of Health and
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