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FSSAI’s ‘100% Pure’ Ban May Cost Food Companies Crores, Experts Say 0
- A to Z, Food Laws, General, News
- June 22, 2026
Significant Update The Food Safety and Standards Authority of India (FSSAI) has barred food companies from using terms such as “100%”, “100% Pure”, and similar absolute claims on food labels, packaging, and promotional materials. The move aims to prevent misleading marketing practices and improve transparency for consumers. While the change may appear minor, industry experts
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FSSAI's '100% Pure' Ban May Cost Food Companies Crores, Experts Say
- A to Z, Food Laws, General, News
- June 22, 2026

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We act as your one-stop resource on the web for all things food, food safety and hygiene, and well-being.The Food Manifest team utilises the blog platform with the goal of increasing social awareness on the important issues of food safety and health.