FSSAI Bans ‘100%’ Claims on Food Labels and Ads0

• A to Z, Event, Food Hygiene, Food Safety, Health & Wellness, News
• May 30, 2025

Regulator Orders Immediate Removal of Misleading Claims FSSAI has officially directed all Food Business Operators (FBOs) to stop using the term “100%” and similar absolute claims on food labels, packaging, and promotional materials. In its May 28, 2025 advisory, the authority flagged these terms as vague, unregulated, and potentially misleading under Indian food laws. No