Key Update Indian consumers are placing food safety at the forefront of their purchasing decisions, even surpassing price as a top concern, according to PwC India’s Voice of the Consumer 2025 report. The study reveals that 84% of respondents now prioritise food safety, marking a significant shift in what they expect from brands. As awareness
READ MOREKey Update A 13-year-old boy in Cairo, Egypt, died after eating three packets of uncooked instant noodles, triggering nationwide alarm over the risks of processed foods and viral food trends. He fell sick within 30 minutes, showing symptoms such as abdominal pain, vomiting, and sweating. Medical staff tried to save him, but he died shortly
READ MORE