Overview Akash Yadav, a popular influencer with over 300K followers, has filed a complaint against The Whole Truth, a clean-label food brand, for allegedly misleading consumers. The complaint, submitted to the Food Safety and Standards Authority of India (FSSAI), targets the brand’s protein powder and hazelnut spread. The Whole Truth, launched in 2019 by Shashank
READ MOREOverview To improve public access to food safety information, the Tamil Nadu Food Safety Department launched two major digital initiatives on July 1, 2025. The department introduced a WhatsApp-based information service and rolled out an upgraded version of the TN Food Safety Consumer App. These efforts aim to boost transparency, streamline consumer engagement, and raise
READ MOREReport As the Kanwar Yatra begins on July 11, the Meerut district administration in Uttar Pradesh has introduced a tech-based initiative to ensure food quality and pricing transparency for the millions of Shiva devotees expected to participate. Officials have made it mandatory for all food joints along the pilgrimage route to display QR codes. Pilgrims
READ MORERising Popularity of Probiotics in India Consumers across India are increasingly embracing probiotics to improve gut health and address digestive issues. Over the past four years, sales of probiotic products have doubled, as both leading brands and startups launch new offerings. According to the India Brand Equity Foundation, the market grew from ₹1,016 crore in
READ MOREReport Nestlé announced it will eliminate artificial dyes from all its U.S. food and beverage products by mid-2026, joining other major companies working to improve food safety. Kraft Heinz and General Mills recently pledged to remove artificial dyes from their U.S. products by 2027, with General Mills targeting cereals and K-12 school foods by mid-2026.
READ MOREReport The Union Cabinet has approved the establishment of a South Asia Regional Centre of the Peru-based International Potato Center (CIP) in Agra, Uttar Pradesh. The centre—named the CIP–South Asia Regional Centre (CSARC)—aims to improve food safety, crop resilience, and farmer incomes by developing climate-resilient and disease-free potato and sweet potato varieties. Enhancing Food Safety
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