FSSAI’s ‘100% Pure’ Ban May Cost Food Companies Crores, Experts Say0

• A to Z, Food Laws, General, News
• June 22, 2026

Significant Update The Food Safety and Standards Authority of India (FSSAI) has barred food companies from using terms such as “100%”, “100% Pure”, and similar absolute claims on food labels, packaging, and promotional materials. The move aims to prevent misleading marketing practices and improve transparency for consumers. While the change may appear minor, industry experts