Key Update

The Food Safety and Standards Authority of India (FSSAI) has issued a notice to SAJ Food Products Pvt. Ltd. after receiving a consumer complaint alleging misleading claims on the packaging of its Eat Fit Digestive Biscuits.

FSSAI Challenges ‘100% Atta’ Claim

FSSAI found that the product displays “100% Atta” on the front of the pack, while the ingredient details show that atta makes up only 72.33% of the biscuit. The regulator stated that the claim could mislead consumers because the product also contains other ingredients and additives. It also pointed out that the claim does not comply with its advisory against using “100%” claims on packaged foods.

The regulator also questioned the “No Added Sugar” claim after finding maltodextrin and glucose syrup solids in the ingredient list. The regulator said these ingredients raise concerns about whether the claim accurately represents the product and complies with food labelling regulations.

Product Name Faces Regulatory Scrutiny

FSSAI has also sought an explanation for the use of the name “Eat Fit Digestive.” Under the Food Safety and Standards (Advertising and Claims) Regulations, 2018, companies must support health and functional claims with adequate scientific evidence. The regulator has asked SAJ Food Products to provide the scientific basis for using the term.

Company Must Respond Within Seven Days

FSSAI has directed SAJ Food Products to submit its response within seven days and explain why the regulator should not initiate action under the Food Safety and Standards Act. It warned that an unsatisfactory response could lead to further regulatory action.

Part of FSSAI’s Wider Crackdown

This notice forms part of FSSAI’s ongoing crackdown on misleading food labels and health claims. Earlier, the regulator issued notices to 14 food business operators, including Marico and Param Dairy, over concerns related to product packaging, branding, and consumer complaints.

In Marico’s case, FSSAI questioned the use of terms such as “Heart Pro,” heart-related imagery, “good fat balance,” and “LOSORB” technology on Saffola Total cooking oil. The regulator asked the company to provide scientific evidence supporting these claims. Marico responded by submitting detailed supporting data and stated that Saffola Total contains Vitamins A and D and uses LOSORB technology to reduce oil absorption.

FSSAI has also reviewed dairy products, fruit drinks, noodles, and other packaged foods, questioning claims such as “natural,” “freshly made,” and “no added sugar.” Through these actions, the regulator aims to ensure that food labels accurately represent products and help consumers make informed choices.

Source: MSN