Food Manifest

What Are Product Claims? A Consumer’s Guide

• A to Z, Food Laws, Food Safety, General, Health & Wellness
• July 9, 2026

Walk down any supermarket aisle, and you’ll find food packages covered with phrases like “Natural,” “High in Protein,” “No Added Sugar,” “Low Fat,” and “Gluten-Free.” These statements, known as product claims, highlight specific characteristics of a food and often influence purchasing decisions. While some claims provide valuable nutritional information, others primarily serve as marketing tools.