Food Manifest 
Key Update The Government of India has extended its fortified rice initiative under all food security schemes until December 2028, committing ₹17,082 crore to strengthen public health and food safety. By enriching rice with iron, folic acid, and vitamin B12, the government aims to actively combat anaemia and other micronutrient deficiencies. Since replacing all rice
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Rising Popularity of Probiotics in India Consumers across India are increasingly embracing probiotics to improve gut health and address digestive issues. Over the past four years, sales of probiotic products have doubled, as both leading brands and startups launch new offerings. According to the India Brand Equity Foundation, the market grew from ₹1,016 crore in
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Key Development Indian consumers are actively cutting back on sugar by choosing soft drinks with little or no added sugar. In the first half of 2025, over 55% of total beverage sales came from low-sugar or sugar-free products like Pepsi Black, 7Up (no sugar), and Gatorade (no sugar), according to Varun Beverages, PepsiCo’s Indian bottling
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Overview India is increasingly turning to microalgae-derived pigments as natural alternatives to synthetic food dyes, which have raised health concerns globally. Traditional Indian cuisine has long relied on natural ingredients like turmeric and saffron for colour, but industrialisation introduced synthetic dyes linked to potential toxicity. Health Risks and New Rules Boost Natural Colour Shift Microalgae
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Key Development India has taken a decisive step to improve food safety and combat the rising threat of antimicrobial resistance (AMR). The government has amended the Export (Quality Control and Inspection) Act, 1963, to ban the use of specific antimicrobial drugs in the production and processing of milk, milk products, eggs, and honey. New Rules
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Overview India has refused shipments of apples, nuts, alcoholic beverages, and sushi from Sri Lanka, Bangladesh, Japan, China, and Turkey this year due to non-compliance with food safety standards. The Food Safety and Standards Authority of India (FSSAI) published these rejections on its newly introduced Food Import Rejection Alert (FIRA) platform. This portal facilitates rapid
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