Report

India’s largest dairy cooperative, Amul (Gujarat Co-operative Milk Marketing Federation Limited), has launched Amul Protein Water, targeting health-conscious consumers. This refreshing drink delivers 10 grams of whey protein, zero sugar, and electrolyte-enhanced hydration in a clear 500ml bottle containing only 40 calories. This Protein Water is designed to meet the needs of fitness enthusiasts, athletes, and active individuals seeking convenient, on-the-go nutrition. It serves as an ideal post-workout drink—light, lactose-free, and hydrating.

Key Benefits: High Protein, Zero Sugar, Electrolytes

The drink provides 10g of whey protein isolate per bottle, contains no added sugar with just 40 kcal per serving, is lactose-free for easier digestion, and includes sodium and potassium to boost hydration. Ingredients include water, whey protein isolate, natural flavours, citric acid, sodium, and potassium.

Available Now Online, More Protein Products Coming

Amul sells Protein Water exclusively on shop.amul.com, expanding its portfolio of high-protein functional foods. After the success of its high-protein kulfi, Amul plans to introduce protein-rich parathas, snacks, and more in the coming months. As more Indians choose healthier beverages, this aligns with global wellness trends and addresses local nutritional gaps. Its affordability, trusted brand name, and functional benefits may give it a strong competitive advantage.

An Amul spokesperson said, “We commit to helping India get healthier, whether through milk or modern alternatives. Protein Water represents a key step in that journey.”

Source: Foodtech Network