Overview

Coca-Cola India will join millions of devotees at the iconic Puri Ratha Yatra 2025 in Puri, Odisha, from June 27 to July 5, 2025. After its strong engagement at the Maha Kumbh earlier this year, the company now plans to bring its full range of refreshing drinks right to the heart of this cultural celebration.

Special Edition Kinley, Full Beverage Range, and Local Support

The company will serve festival-goers with its popular brands — Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley. It will ensure wide availability, organise interactive brand activities, and integrate deeply with the local culture. To mark the occasion, Coca-Cola India will launch a Puri Ratha Yatra-themed Kinley packaged drinking water, celebrating Odisha’s cultural pride with a memorable keepsake. It will also introduce affordable pack sizes so everyone can enjoy its beverages. Local vendors and retailers will benefit too, as the company creates income opportunities and delivers social and environmental impact.

Striking Activations and Commitment to Social Impact

Visitors will spot eye-catching outdoor displays, cooler walls, and brand experiences along temple routes, beaches, markets, highway stops, transit points, and local kiosks. Hydration carts will offer chilled drinks along the route, boosting earnings for local vendors and micro-entrepreneurs. Vinay Nair, Vice President of Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Ratha Yatra is one of Odisha’s biggest cultural festivals, known for its scale and community spirit. We want to keep everyone refreshed and hydrated throughout the yatra and build positive social impact through recycling awareness and collective action.”

Source: FoodBeverage News