Key Development

Country Delight launched High Protein Cow Milk in a 450 ml pack that delivers 30 grams of protein—twice the protein of regular cow milk. The company designed the product to address India’s widespread problem of low protein intake.

Protein Deficiency in India

Studies show that 73% of Indians fail to meet their daily protein requirements. Vegetarians record the highest deficiency at 91%, while 85% of non-vegetarians also fall short. Nearly 90% of urban Indians do not know that the recommended intake is 48–60 grams per day. Low protein intake causes fatigue, weak immunity, poor muscle health, hormonal imbalance, slow growth in children, and reduced concentration. These patterns underscore the urgent need for accessible, natural sources of protein.

Features of the Product

Country Delight uses natural filtration technology to produce the high-protein variant. The process removes excess water while retaining essential nutrients, without adding powders, chemicals, or stabilisers. The result is pasteurised cow milk with higher levels of protein, calcium, and micronutrients. Each pack delivers 50% of an adult’s daily protein requirement and supports muscle health, bone strength, and overall metabolism.

Suitability and Usage

The product is designed for daily use across age groups, from children to adults. Consumers can drink it directly or use it in tea, coffee, curd, paneer, desserts, or shakes. Each batch undergoes more than 140 quality checks before distribution. Country Delight operates on a farm-to-home model, delivering milk within 24–36 hours of milking. Orders placed late at night reach customers fresh the next morning. The company sources milk directly from farmers and processes it in ISO-, USFDA (FSVP–FSMA)-, and FSSC-certified facilities. Priced at ₹41 for a 450 ml pack, the product is available exclusively through the Country Delight mobile app, which ensures direct delivery.

Future Plans

According to CEO and Co-Founder Chakradhar Gade, the high-protein milk marks the beginning of a broader range of clean-label, high-nutrition products, including protein-enriched paneer, curd, breads, and ready-to-cook batters.

Source: Foodtech News