Key Update

ITC’s Sunfeast has withdrawn an advertisement for its Dark Fantasy Choco Fills after health advocate Revant Himatsingka, known as Food Pharmer, accused it of implying that the biscuit could replace vegetables in children’s lunchboxes. Himatsingka called the ad “misleading,” saying, “I have no problem with chocolate, but with chocolate being promoted as an everyday tiffin item.” He urged brands to practise responsible advertising.

Brand Issues Clarification

Sunfeast clarified that the intent was to show vegetables “included in the sandwich excitingly,” not replaced by biscuits. Acknowledging that the ad could cause “misunderstanding at first glance,” the company removed the post and asked publishers to take it down as well. Himatsingka praised the move, calling it a “responsible response.”

Responsible Advertising in Focus

The incident has reignited debate on how far brands can go in portraying indulgent foods as part of healthy routines. Visuals like a biscuit in a tiffin box may subtly mislead viewers, especially when aimed at children. Sunfeast’s quick action highlights how social media scrutiny can trigger swift brand reversals. As consumer awareness grows, companies will need to strike a balance between creative storytelling and ethical marketing—especially when targeting families and children.

Source: LinkedIn

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