Key Update

A viral video on Instagram has raised concerns after a user claimed to have found a suspicious substance inside a pack of Amul High-Protein Buttermilk. The consumer urged the company and food safety authorities to investigate the issue. The video, shared by Instagram user @kabir0760, shows what appears to be an unusual material inside the packaged buttermilk. Calling it a “serious concern,” the user tagged the company and the Food Safety and Standards Authority of India (FSSAI) and sought clarification.

Details Shared in the Video

In the clip, the user said he had recently purchased the product and noticed something unusual inside the pack. The buttermilk appeared to contain bits of paper or a soggy material, though the exact nature of the substance remains unclear. The user also highlighted the trust consumers place in the Amul brand and said the issue was concerning, given the company’s reputation for quality and safety. The details mentioned in the video include:

• Product: Amul High-Protein Buttermilk
• Issue: Suspected foreign substance inside the pack
• Batch Number / Manufacturing Date: BAF0411 / February 10, 2026

The user requested an urgent investigation from both the company and the food safety regulator.

Amul Responds

Amul responded to the video in the comments section and apologised for the inconvenience. The company asked the user to share the order details through a direct message so its team could review the issue. At the time of reporting, neither the company nor food safety authorities had released further clarification or findings.

Internet Reacts

The video triggered mixed reactions online. Some users questioned the quality of packaged products, while others shared similar experiences. A few commenters claimed they had faced comparable issues and said their complaints had not received responses. Others advised consumers to avoid tetra-pack beverages. Some users also reacted humorously, jokingly referring to the substance as “protein ki malai” in the comments.

Source: NDTV