Report

In a major move toward cleaner ingredients, nearly 90% of ice cream manufacturers in the United States have pledged to eliminate artificial food colours from their products by 2028. Health officials announced the decision, calling it a step toward meeting consumer demand for more natural options.

Why Are Companies Making This Change?

The decision follows a government push under the Trump administration urging food companies to reduce synthetic additives amid growing health concerns. Major brands like Nestlé, Kraft Heinz, and General Mills have also recently committed to removing artificial colours from many products. FDA Commissioner Marty Makary hailed the initiative as “a Renaissance moment for health in America,” noting that food companies are finally aligning with consumer expectations.

Which Colours Will Be Removed?

According to Michael Dykes, president of the International Dairy Foods Association (IDFA), about 40 ice cream companies will phase out seven petroleum-based dyes: Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6. While most participating brands remain unnamed, the CEO of Turkey Hill Dairy confirmed his company’s involvement. Considering Americans consume roughly four gallons of ice cream per person each year, the change will impact millions.

Does This Make Ice Cream Healthy?

Experts applaud the move but caution that removing dyes does not make ice cream a healthy food. Dr. Deanna Hoelscher from the University of Texas emphasised that the dessert still contains high sugar and saturated fat, both linked to health risks. The FDA also hinted at possible updates to nutrition guidelines, which may reframe how natural saturated fats are perceived, potentially moving away from labelling them as universally harmful.

Why Are Artificial Colours a Concern?

For years, consumers have raised concerns about synthetic dyes. Some studies link these additives to hyperactivity in children, even though the FDA considers them generally safe. However, the agency admits that certain children may react negatively. By removing these colours, ice cream makers aim to present their products as cleaner and more natural, giving consumers greater confidence in what they eat.

Source: Foodtech News