Key Development

Anjali Gold, a brand in the edible oil sector, has partnered with Blinkit to deliver its cold-pressed mustard oil to households in major Indian cities. Through Blinkit’s quick-commerce platform, customers can receive the product within 10 minutes of placing an order. The company has rolled out this direct-to-consumer (D2C) model to bypass middlemen and ensure that customers receive mustard oil directly. This launch comes at a time when food adulteration concerns are increasing, especially in the edible oil category. Aaryan Saxena, CEO of Anjali Gold, said the company treats mustard oil as a daily essential that must remain pure, safe, and affordable. He said the partnership with Blinkit helps the company fulfil its goal of offering consumers easy access to verified cooking oil.

Certifications Support Quality Claims

Anjali Gold holds certifications from the Food Safety and Standards Authority of India (FSSAI). The International Journal for Scientific Development and Research (IJSDR) has also rated its mustard oil as one of the purest in India, according to the company. It continues to promote awareness about food adulteration and the importance of quality assurance.

Available for Instant Delivery

Customers in select cities can now order Anjali Gold Mustard Oil through the Blinkit app. The platform offers instant checkout, cash-on-delivery, and doorstep delivery in under 10 minutes. For more details, visit www.anjaligoldagro.com.

Source: The Print