Key Development

Bollywood star Ranveer Singh is swapping the big screen for your protein shaker. The actor has launched SuperYou Pro, a vegan protein powder made from fermented yeast, priced at around ₹3,000 per kg. Singh calls it “the future of protein.”

What the Brand Says

SuperYou Pro skips whey and regular plant sources, instead using bio-fermentation technology to turn yeast into high-quality protein. Singh claims it performs like whey but is gentler on digestion. Each scoop reportedly delivers:

• 24 g of clean, vegan protein
• All 9 essential amino acids + BCAAs
• PDCAAS score of 1.0 (highest possible quality rating)
• Smooth texture without chalkiness
• No dairy, soy, or gluten
• Naturally sweetened with monk fruit
• Added probiotics and digestive enzymes

What Is Fermented Yeast Protein?

Dietician Dr. Archana Batra explains that the process starts with Saccharomyces cerevisiae — the same yeast used in bread and beer. Instead of baking, it’s cultivated in steel tanks and then purified into a fine protein powder. The final product contains no live yeast but is a nutrient-rich, vegan protein free from common allergens.

Nutritionist Anshul Singh notes that fermented yeast protein is a complete protein, providing all essential amino acids needed for muscle repair and growth. Fermentation also enhances nutrient absorption and adds beta-glucans, which support immunity. It’s eco-friendly, boasts a longer shelf life, and has a smaller carbon footprint compared to animal-based proteins like meat or whey.

How It Compares to Whey Protein

Dr. Simrat Kathuria notes that for most people — especially those with dairy intolerance or digestive issues — fermented protein can work just as well as whey. However, whey still offers slightly more leucine, an amino acid crucial for muscle building in elite athletes. Komal Malik, chief dietician at Asian Hospital, says this is among the most advanced protein technologies available, matching whey’s net protein utilisation and backed by certifications from NABL and SGS labs.

Pros and Cons

Pros:

• 100% vegan and allergen-friendly
• Easier to digest for sensitive stomachs
• More sustainable for the planet
• Comparable quality to whey for most people

Cons:

• Slightly lower leucine content for elite athletes
• No published clinical trials on this exact product yet
• More expensive than standard whey or plant protein powders

Bottom line

Fermented yeast protein offers a clean, gut-friendly, and eco-conscious alternative to traditional protein powders. While whey still leads for professional athletes, SuperYou Pro could be a smart pick for vegans, allergy sufferers, and anyone ready to try a next-gen protein source.

Source: Foodtech News