Report

Skittles has removed titanium dioxide from its ingredients in response to growing concerns about the additive’s potential health risks. Mars, the parent company of Skittles, announced that it completed the phase-out of the additive in its U.S. products by the end of 2024. This decision reflects rising consumer demand for cleaner ingredients and aligns with the European Union’s 2022 ban on the substance. Although Mars has not confirmed whether this change affects Skittles sold outside the United States, the company reaffirmed its commitment to consumer safety. A Mars spokesperson told the BBC, “All our products are safe to enjoy and comply with food safety regulations around the world.”

What Is Titanium Dioxide?

Manufacturers often use titanium dioxide, labelled as E171, as a white pigment to make foods appear brighter or more opaque. They commonly add it to candies, chewing gum, baked goods, cosmetics, and even household paints.

Health Concerns and Regulatory Actions

Despite being approved for use in countries like the U.S., U.K., and Canada, titanium dioxide has come under fire due to emerging research. The European Union banned it after scientific reviews suggested it might damage DNA and raise cancer risks when consumed regularly. The International Agency for Research on Cancer (IARC) has also categorised it as “possibly carcinogenic to humans,” based on inhalation studies in animals. In the U.S., the Food and Drug Administration (FDA) still allows its use, provided it doesn’t exceed 1% of a product’s weight. However, organisations such as the Environmental Working Group (EWG) continue to pressure the FDA to reassess its safety.

A Wider Food Safety Conversation

The decision by Mars reflects a larger public conversation about food additives and health. The recent appointment of Robert F. Kennedy Jr. as Secretary of Health and Human Services under President Donald Trump has renewed national interest in regulating ultra-processed foods and synthetic additives. Although California tried to ban titanium dioxide in 2023, the bill did not pass. Meanwhile, the FDA has yet to revise its position, leaving the future of the additive in the U.S. uncertain.

Titanium Dioxide Still Present in Indian Foods

In India, many packaged products continue to use titanium dioxide. Brands like Tang drink mix, Cadbury Gems, B Natural Litchi Juice, Winkies Love Cake, and Bauli Moonfils have all been reported to include E171. Despite rising international concern, Indian food regulators have yet to restrict or ban the ingredient.

How to Avoid Titanium Dioxide in Your Diet

To minimise titanium dioxide in your food, carefully read ingredient labels. Look out for terms like “titanium dioxide,” “E171,” or generic labels such as “artificial colour.” Choosing certified organic products is another good strategy, as they typically exclude synthetic additives. Reducing consumption of ultra-processed foods—especially packaged snacks and candies—can also help you avoid unnecessary exposure to this controversial ingredient. Opting for fresh or minimally processed alternatives is a healthier and safer choice.

Source: India Today