Report

Two major US food companies — Kraft Heinz and General Mills — have announced plans to eliminate artificial dyes from their food products sold in the United States by the end of 2027. The move comes amid growing consumer concerns and scientific debate over the potential health effects of synthetic colours, especially on children.

Kraft Heinz Steps Up Dye-Free Reformulation

Kraft Heinz stated that nearly 90% of its North American food products are already free of FDA-certified synthetic dyes. The company plans to remove artificial dyes from the remaining 10% of its portfolio by the end of 2027. Some of its best-known products, such as Kraft Mac & Cheese and Heinz Ketchup, are already made without synthetic colourants. The company said it has been gradually transitioning to natural colours over the past several years to meet consumer demand for simpler ingredient lists and more transparent labels.

General Mills Follows Suit

General Mills has also committed to removing certified artificial colours from its entire US retail product lineup within the same timeframe. The company aims to eliminate synthetic dyes from its popular cereals and products supplied to K–12 schools by summer 2026, and from all its US brands by the end of 2027. The company emphasised that this decision aligns with its broader goal to offer food with fewer artificial ingredients, reflecting consumer expectations for cleaner labels and safer ingredients.

Regulatory Push and Health Debate

This industry shift coincides with increasing regulatory scrutiny and mounting pressure from health advocates in the US. Earlier this year, California passed legislation banning certain additives, including Red Dye No. 3, citing evidence linking the dye to cancer risk and behavioural issues in children. The US Food and Drug Administration (FDA) is also reviewing the safety of various food colourants amid calls for tighter restrictions. Some scientific studies have suggested that certain synthetic dyes may contribute to hyperactivity and attention problems in children, although the FDA currently deems approved colour additives safe when used within set limits.

Part of a Broader Clean-Label Trend

The move by Kraft Heinz and General Mills is part of a wider industry trend as food makers respond to growing consumer demand for cleaner, more natural ingredients. Many companies are opting for natural colours derived from sources like fruits, vegetables, and spices instead of petroleum-based artificial dyes. While the transition may pose challenges for manufacturers in terms of colour consistency, shelf life, and cost, food brands say the change is necessary to maintain consumer trust and meet evolving expectations.

Looking Ahead

With two of the largest US packaged food companies taking this step, industry experts believe other players may follow suit, accelerating the decline of artificial dyes in the American food supply. Health advocates have welcomed this voluntary shift, calling it a significant win for public health, especially for children.

Source: The Economic Times