Key Update

Swiggy has introduced a new standalone food delivery app called Toing in Pune. The app is designed to serve budget-conscious users, especially students and young professionals, with most meals priced between ₹99 and ₹150.

Focus on Affordable Everyday Meals

Toing operates like Swiggy’s main platform but is tailored for users seeking lower-cost options. It lists mini meals, burgers, sandwiches, and desserts from a variety of local restaurants. The app is currently available on both the Google Play Store and Apple App Store. A banner in the app reads, “What you see offline is what you pay online,” reflecting a transparent pricing model that mirrors offline rates.

Where Toing is Currently Available

The app is currently being piloted in specific parts of Pune, including:

• Kothrud

• Hinjewadi

• Wakad

• Aundh

• Pimple Saudagar

These areas have a large student and working youth population, making them ideal for an affordable food delivery pilot.

Delivery Fees and Discounts

Toing offers free delivery for orders above ₹99. Orders below that threshold carry a ₹19 delivery fee. The platform fee is ₹12—slightly less than the fee on Swiggy’s main app. While restaurant GST still applies, Toing does not charge packaging fees at the moment. The app also offers flash deals under ₹99, making it attractive for users with tight daily budgets.

Designed for Everyday Use

Toing’s simple interface, featuring a green and pink colour scheme, is a shift from Swiggy’s typical branding. It is aimed at younger users who prefer quick, affordable meals without hidden charges.

Source: CNBCTV 18

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