Key Development

Food delivery apps have made eating convenient—but often indulgent. Zomato has come up with the new ‘Healthy Mode,’ which now lets users filter menus based on nutritional value, using AI and restaurant-provided data to make balanced choices.

India’s Shift Toward Health

The pandemic sparked a surge in health awareness. Studies show Gen Z are conscious eaters, with 78% prioritising balanced meals and 56% following specific diets. Consumers now expect food apps to do more than satisfy cravings—they want nutrition and transparency.

Smarter Features

Zomato first suggested healthier alternatives in 2024. ‘Healthy Mode’ builds on this, giving users direct control over nutritional choices. Swiggy has also responded with initiatives like ‘Swiggy Seal’ for hygiene and a high-protein section. Pairing information with incentives like discounts or loyalty points may further encourage healthier choices.

Redefining Food Delivery

Live in Gurugram and expanding soon, Zomato’s Healthy Mode reflects a shift: from speed and convenience to transparency and mindful eating—signalling a new era in India’s food delivery landscape.

Source: Business Standard