Key Update

The Food Safety and Standards Authority of India (FSSAI) said on Sunday that several major food business operators (FBOs) had taken corrective action after receiving notices over misleading labels, claims and other regulatory violations.

In a post on X, the food regulator said the companies had withdrawn misleading claims, revised product packaging and removed products or advertisements from online platforms to improve regulatory compliance and protect consumer interests.

FSSAI named Amway India Enterprises, Juza Foods, Mondelez India Foods and Sapiens Labs among the companies that took corrective action. In another case, the regulator flagged a product marketed by Vichi Agro Products Pvt Ltd and processed and packed by J J Foods.

Amway Removes ‘Energy Drink’ and ‘100%’ Claims

FSSAI said Amway India Enterprises Pvt Ltd accepted its directions and removed the term “Energy Drink” from its XS product range. The regulator said the product was a caffeinated beverage licensed under food category 14.1 but carried the term “Energy Drink”. Amway confirmed that it had removed the word “Energy” from the product artwork, website and promotional materials.

Amway said it had originally adopted the descriptor in good faith after an FSSAI advisory issued in March 2024. The company will introduce revised packaging from its next production cycle in August 2026.

Meanwhile, Amway requested permission to sell existing stock carrying the earlier artwork until it is exhausted through normal trade, as it transitions to the revised packaging.

FSSAI also directed attention to another Amway product, “100% Pure Coconut Oil.” The regulator said the company removed the term “100%” from the product name following concerns over food labelling and advertising claims.

Amway confirmed that it had removed the claim from its packaging and promotional material and stopped supplying the old packaging through sales channels. The company has finalised the revised packaging and started production, with the new version expected to roll out progressively from September-October 2026. It will also update its website listings.

Juza Foods to Remove Baby Food Claims

FSSAI then highlighted corrective action by Juza Foods, Malappuram, Kerala, over multiple claims on its baby food products.

The regulator flagged claims such as “pure”, “natural”, “traditional”, “no artificial colours, flavours or preservatives” and “Your baby’s 1st taste of Real Nutrition.”

It also questioned health-related claims that described the products as “ideal for sensitive babies”, “easy to digest” and offering “better absorption.” FSSAI further flagged claims that the products could “boost immunity” and “support stronger bones”, along with claims such as “100% Ragi.”

In addition to the product claims, FSSAI found that Juza Foods operated an online food business without listing e-commerce as a Kind of Business on its licence.

Juza Foods acknowledged the violations and agreed to remove the flagged claims. The company has also shut down its selling website until it completes the required corrections. It has applied to modify its licence and add the e-commerce category.

Product Delisted From Flipkart

FSSAI also flagged a product marketed by Vichi Agro Products Pvt Ltd and processed and packed by J J Foods over a misleading trade name.

Following the regulator’s action, the product was delisted from Flipkart. FSSAI said the platform confirmed that the food business operator had removed the product from sale.

Similarly, Mondelez India Foods Pvt Ltd withdrew claims and advertisements from e-commerce platforms after FSSAI raised concerns over misleading health and nutrient-comparative claims.

Sapiens Labs also responded to the regulator and withdrew its claims and advertisements after FSSAI flagged a misleading claim on its own initiative.

Wider Enforcement Against Misleading Claims

These actions form part of FSSAI’s wider enforcement drive against misleading advertisements, false claims and labelling violations. In a separate update issued on August 16, FSSAI said six food business operators had taken corrective action after receiving notices for violations of food safety laws.

Among them, Livyor Ventures Pvt Ltd withdrew the “vegan” and “healthy” claims from the label of its Livyor Roasted Edamame Beans. In its response to FSSAI, the company said it had inadvertently printed the claims on the product label due to a lack of awareness of the applicable regulatory requirements.

Source: The Times of India 

The Hindu