Key Development

Nestlé, a global leader in nutrition, health, and wellness, has launched Milo Pro, a high-protein twist on its iconic chocolate malt drink. Crafted to support the energy and growth needs of active teens and young adults, Milo Pro delivers three times more protein than regular Milo. This new variant aims to close the protein gap among Southeast Asian youth by offering a delicious and convenient way to meet daily requirements. Available in both ready-to-drink and powder formats, Milo Pro combines essential nutrition with the classic chocolate flavor consumers love, reaffirming Nestlé’s commitment to healthy lifestyles and youth development through balanced diets and sports.

Why Protein Matters

Many teens in Southeast Asia struggle to get enough protein despite recognizing its importance. Protein supports growth, strong muscles, hormone production, and immunity. Milo Pro provides an easy, enjoyable solution for meeting these nutritional needs—whether at home, before a game, or after a workout. Milo has long championed youth sports. To promote Milo Pro, Nestlé is partnering with athletes and influencers to highlight protein’s role in a fun and relatable way. The drink debuted in Indonesia and will soon expand across Southeast Asia.

About Nestlé

Nestlé is a global food and beverage giant, known for brands such as Milo, Nescafé, Maggi, and KitKat. Founded in 1866 and headquartered in Switzerland, the company operates in over 180 countries, focusing on nutrition, health, and wellness while encouraging active lifestyles through products and community initiatives.

Source: FoodTech News